Life is

what we

make it.

A Little About Me

The first thing I’m going to tell you might be the last thing you expected.
I’m not selling anything or seeking new clients. No selling of services, books,
special offers or bigger than-life promises.  Just a little about me to
give you a sense of how I think and the values that guide and define me.

I’m a first-generation born and raised Californian, my parents
are from Portugal. This gives me a personal perspective about
the opportunities and challenges of living the American Dream today.
Learning includes study at UCSB and UCLA, but I believe that life and
experiences themselves can be the most valuable education. I am passionate
about learning something new every day.

I’ve always had a kinship with entrepreneurs, helping develop
and expand a small independent restaurant while supporting myself through college.
In the years since, devoting my time and energies to emerging and
developing businesses
and non-profits. I’ve been fortunate to learn a lot
and enjoy nice success as I did. The most recent project I am excited to
work on is developing a new convenience store concept called,
Fresh Fill, “a fresh take on convenience.”

For all of that, nothing in my life has felt as good or been as
rewarding as giving back. I volunteer – proudly – for
Rotary International and the Rotary Club of Los Banos.

I also serve for 1Life Fully Lived,
a truly terrific non-profit organization helping thousands to dream, plan and live their best lives.

  I’m guided by what I believe are universal truths;
honest values
 that inspire me every day:

Live a life that puts Family First

Admire and Inspire others

Think, Save and Invest

Find a Healthy Balance

Execute with Vision and Compassion

Respect, Trust and Communicate



Rocha’s Philosophy

Rocha’s Philosophy

“Life is what we make it and we only live this life once –
so let’s make the most of it!”

Loving What I Do is a Gift

Loving What I Do is a Gift


After helping develop a fast-casual restaurant concept in college, my early career
years focused on marketing and branding, organizational consulting, general
business development and real estate investment and development.

Hard work was rewarded by success and invaluable experience
But true professional and personal satisfaction came later, from giving back.

Today I focus on three areas; each is important and together give me balance.

Business Development
      Fresh Fill Convenience Stores

As Operating Partner and business development strategist, we’re taking an innovative approach to put the fresh into convenience, with the anticipated opening in early 2018.

Executive Advisory
     1Life Fully Lived

1Life Fully Lived is an extraordinary non-profit organization dedicated to helping others dream, plan and live their best lives. The opportunity for me to provide strategic guidance to its founder and project development is both a pleasure and a privilege.

      Rotary International

Rotary International is truly a unique organization with 1.2 million members worldwide. With the stated goals to Educate, Impact and Inspire, doing what I love while living the motto of Service Above Self, is truly a gift.


“Once a year, go someplace you’ve never been before.”

– Dalai Lama

“Once a year, go someplace you’ve never been before.”

– Dalai Lama

Giving Back Enriches Our Lives

Giving Back Enriches Our Lives


My Philanthropic Trip Around the World

Favorite Non-Profits

Mission to help people dream, plan and live their best lives.
Raise awareness of men's health issues, men's cancer and associated charities.
JDRF, leading global organization funding type 1 diabetes research.


'13-'14 Rotary Club of Goleta, D5240
Led Silvergreens Restaurants to become First Certified Green Restaurant in Santa Barbara, CA.
Rotary International Paul Harris Fellow Recipient



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All Rights Reserved. © 2016 Brian A. Rocha

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