Life Is
What We
Make It

Brian Rocha
Service-Driven Entrepreneur

Profit can be blended with social responsibility.

A Little ABOUT Me

I’m Brian, a service-oriented entrepreneur who loves life. While I’m engaged in various business ventures, I’m most recognized as the co-founder and owner of Fresh Fill Convenience Stores, Inc., based in the California Central Valley.

 At present, my amazing Team operates two locations: one in Madera and the other in Los Banos, CA. I am also a franchisee for two Juice It Up! raw juice bars, with one located in each Fresh Fill store. Juice It Up! is acclaimed for its selection of healthy and nutritional smoothies, acai & pitaya bowls, and raw juices which cater to health-conscious consumers.

 

My entrepreneurial journey officially began when I was 10. My first job as a paperboy gave me a great sense of pride in serving others. On the early morning of my first delivery, I even went as far as to provide a copy of my school photo with handwritten instructions on how to call my home phone if my customers ever had any questions. My entrepreneurial journey continued through college, where I supported myself while developing a fast-casual restaurant concept. My strong sense of duty to the community is what drove me to philanthropy and helping others.

 

Giving Back Enriches Our Lives

This desire to serve others led me to work with Rotary International and the nonprofit 1Life Fully Lived. My experience has allowed me to have a better understanding of other people and cultures. More importantly, it gave me a deeper appreciation for life.

My Philanthropic Trip Around The World

Travel

“Once a year, go someplace you’ve never been before.”
– Dalai Lama


6/7 Continents


31/195 Countries


18% Of World

Rocha's Philosphy

"Life is what we make it and we only live this life once – so let’s make the most of it!"

By embodying my personal philosophy and combining them with my varied life experiences, I created F.A.T.H.E.R, an acronym of personal values that I live by.
 
F.A.T.H.E.R. stands for

 Family First.

Admire & Inspire.

Think Save & Invest.

Healthy Balance.

Execution with Vision.

Respect, Communication & Trust.

I hope that every person can cultivate a set of guiding personal values unique to them and which they can rely on for navigating their own journey.

Other Passions

Besides my work with Fresh Fill, I also am passionate about investing in real estate and hospitality.

 My skill set includes organizational consulting, general business development and real estate investment and development. I am always looking to connect with like minded professionals as well as contribute to organizations that have a real impact on society. 

For my full work history you can connect with me on LinkedIn.

Outside of work, I pride myself on being a dedicated and supportive husband to my wife.

Want to talk about a business opportunity? Or just want to introduce yourself? Shoot me an email – contact@brianrocha.com.

 

THANK YOU FOR VISITING!

-BRIAN